"An air suspension for every size budget"

The '90s, if not quite the golden age of Man Men-type advertising, were still a time for adventurous ideas — and even more adventurous copywriting.

Today, you probably wouldn't see an ad such as this one: Extolling the virtues of the air suspension in the then-new 1993 Range Rover Country LWB, it invites a contemporary product from a completely unrelated vertical into the image in order to draw a comparison. "The very technology that created a revolution in running shoes is now creating one in Range Rovers." A pair of Nike Air Max sit proudly in the frame, closer in view that even the vehicle being advertised. "Granted, these Country LWBs are hardly inexpensive. But considering how sturdy and comfortable they are, we think you'll end up wanting a pair."

Brilliant!

This ad is custom framed in a 21 5/8” x 15 7/8” solid wood frame with a black painted finish. It features a custom-measured, hand-cut 4-ply matte in cream, complimenting all the ad tones. Every material used is acid-free and the glass is anti-reflective and offers UV-protection to keep this precious ad preserved no matter where you decide to hang it up. Speaking of which, hanging your newly purchased ad is a seamless task, as this particular frame comes with an additional hanging wire and felt pads for wall protection.

Calling all proud Range Rover owners and Nike enthusiasts: This is the ad for you! 

About our collaboration with Ad Patina

We're thrilled to be collaborating once again with our longtime friend Nick at Ad Patina to bring you a selection of the most-popular and hard to find original vintage magazine advertisements curated specifically for Analog:Shift!

Scouring the world for forgotten marketing treasures, Ad Patina's raison de être very much mimics our own - to hunt down these wonderful bits of history, preserve and restore them as needed, and share them with an enthusiastic community.

These documents of horological and advertising history have entered the collecting conversation as the ultimate accompanying accessory to go along with hobbies and passions. They have found themselves framed in homes and offices around the world.

Every one of these wonderful pieces is a genuine, vintage advertisement that has been professionally framed to ensure years of enjoyment to come - no reprints or reproductions here!

Much like a traditional piece of art - a painting or photograph - an original advertisement can be appreciated for its design as well as for its power to evoke nostalgia. Something vintage enthusiasts know all about!